You may have heard people talking about earning money on Instagram and you can’t help but wonder how they go about it. Instagram may have started as a platform for sharing photos and getting likes. However, it has become a popular business platform that people use to earn money.
You may be asking yourself questions like: How can I make money on Instagram? How can I market my business on Instagram? Do the numbers of followers you have determine how much you earn?
I will be taking you through the steps to take to make your first payment on Instagram in my article.
How can you make money on Instagram?
We might have heard the term “influencer” before but guess what! One way you can make money on Instagram is to be an influencer. As an influencer, your focus will be on sponsored posts for brands that want to reach your audience. As an influencer, you will recommend products on your profile and then you will get paid.
As an Instagram influencer, all you have to do is feature brands in your posts and then receive a commission for every person’s buy. This may seem easy but there are things you need to do for you to have partnerships with brands. Which among them are the number of followers you have and the way you make posts look appealing.
You can also read: How to make your Businesses and followers Stand Out on Instagram
Earning as an Instagram influencer
Now you know by posting a sponsored brand posts on your profile can earn you money. The question is how do you get started?
#1. Choose a niche
A niche is like your own brand. Before another brand can do business with you, they would have seen how you have reached out to your audience.
Most times, popular actress, dancers, and comedians who already developed a good number of followers get paid by brands who want people to buy their clothes, glasses, and much more. For instance, a model can be an influencer on Instagram especially if she is active and engaging on her page.
Before you can get a contract with brands, make sure you have your own niche. You can be a caterer and brands can sponsor you to use their products to prepare one of your delicacies on your Instagram page.
#2.Grow your audience and build trust
Choosing a niche is important. Knowing your audience is more important. Knowing your audience enables you to post the right things. For instance, Apaokagi Mariam Taooma posts new skits to entertain her audience which has not only earned her a lot of followers but also has helped her build trust with them.
For you to earn money, it is important to grow your followers and be active. By knowing your audience, you know what they want and which brand is the best. For instance, you don’t want to be advertising hotels when your audience already knows that you are a baker.
You can also read: How to Get Verified on Instagram and reasons for verification
#3.Finding Brands to partner with
How do you find the brands to partner with? As an influencer, you have to partner with brands to earn money. Those with a high number of followers may not have to reach out to brands because chances are that they find you. However, on the other hand, you can reach out directly to brands.
How can you reach out to brands? By contacting them directly and you can also make them find you by using influencer marketing platforms. However, don’t forget it is important to consider what your audience wants.
How do you market your business on Instagram as an influencer
As an influencer, you may decide to sell your own products. That is a nice thing to do however you need to consider the number of followers you have. The fact that you don’t have up to 1,000 followers on Instagram doesn’t mean you can’t market your own products, you can! However, there are things you need to consider for you to market your business.
Set up a business account.
Since you will be selling your own product, it is only advisable that you open a business account. Instagram offers many features that are suitable for your products to be shoppable. For instance, product tags, shoppable stories, and Instagram checkout. Also, you can run a few ads to build awareness.
Post your products
There is no way for you can market your business except you post them. Make sure the way you post your product is catchy by making use of a good camera and background. You can hype your products using regular Instagram posts.
You can also read: How to use Instagram Drive Traffic to Your business Website for sales
Promote yourself on other channels
It is important for you to promote your products on other channels. You can use the YouTube channel to promote your products. It will help to expand your content marketing and provide essential information for your buyers.
The internet has made things easier for humans. You don’t have to spend your entire life going to work and depending on salaries. All you have to do is to have an idea of how to make use of social media to your advantage. A lot of people are earning on Instagram, you can too!