The world’s leading social network,Facebook on Tuesday said it will give priority to original news reporting as part of an effort to divert attention from spam, clickbait and specious articles.
Facebook will use AI to analyze groups of articles on a given topic and prioritize the ones cited most often as the original source. It will also down-rank articles without bylines.
The social media giant plan is to demote stories without a byline or transparent info about the publisher’s editorial staff is meant to promote credibility.
Publishers probably won’t see significant changes in traffic, either, Facebook says. For now, these changes only apply to stories written in English, but Facebook will expand the approach to other languages.
“We’ve found that publishers who do not include this information often lack credibility to readers and produce content with clickbait or ad farms, all content people tell us they don’t want to see on Facebook,” Campbell Brown, Facebook’s vice president for global news partnerships, and product manager Jon Levin said in a blog post.
Facebook isn’t the only tech company making changes. Yesterday, Google announced that it’s working with regional publishers to share local news stories related to COVID-19.
ompanies like Facebook, Google and Apple are still figuring out the best ways to work with news publishers and promote quality journalism. There’s even more pressure to get that right now, with the 2020 election approaching and increased scrutiny (and a boycott) over the way Facebook handles posts by politicians, misinformation and hate speech.