When creating Instagram sponsored ads it better you direct in a way that allow customers Send Message To Your Instagram Inbox direct.This good if you want to encourage people to contact your business to schedule an appointment or learn more about services.
Instagram Ads with this destination will include a call to action to send your instagram business account a direct message. People that interact with your ad and tap your call to action (send message button) will be prompted to send a message to your inbox on Instagram.
Instagram direct can be used to increase chances of conversion by providing the right audiences with the right content
So when create instagram ad by promoting a post or story, you can choose a destination for your ad. This tells Facebook the owner of Instagram where you’d like to send people to when they’ve tapped on your ad. One of the destinations is – instagram direct i.e your instagram inbox.
Please note :
- Since Instagram Direct ads will lead users to your DMs, you need an actual account to have an inbox and respond. So, ensure you have an instagram business account.
2. Instagram Direct ads won’t appear anywhere on Facebook—just in Instagram feeds and Stories. That way, those who click will arrive at your DMs without having to switch apps.
Can my business get Instagram Direct?
If you have an Instagram account, then there is no reason why you can’t make use of the direct messaging service. You can find the messaging feature in the top right corner of the Instagram App. From there you’ll be able to view messages you’ve received as well as ones you’ve sent.
Steps to Create Instagram Ads That Will Click to Instagram Direct in Ads Manager
- Go to Ad Creation within Ads Manager.
- Select the Messages objective.
- In the Message Destination section, select Instagram Direct
- Edit your Audience, Placements, Budget, and Schedule and click Continue.
- Choose an Instagram account to receive messages and represent your business in ads.
- Select your ad format and complete your ad setup
- Finish editing your ad. To publish, click Confirm.
Once approved, your ad will start appearing in selected placements. When someone clicks on the ad, it will open in Instagram Direct.