Earlier this year, the Duke and Duchess of Sussex announced their decision to step down as senior working royals and pursue “financial independence”.
Queen Elizabeth has reportedly banned Harry and Meghan from using their “Sussex Royal” label after deciding to step down as working royals.
The Sussexes’ original plan – of being half-in, half-out working royals – was never going to work. Obviously, as the Queen has made clear, they are still much-loved members of her family.
The Sussexes are living in Canada with their baby son Archie Mountbatten-Windsor as they prepare to drop their HRH styles and quit the monarchy.
Meanwhile, Harry and Meghan have spent tens of thousands of pounds on a new Sussex Royal website to complement their hugely popular Instagram feed.
The Sussexes’ Instagram page, @sussexroyal, has amassed 11.2million followers – the same number of fans as William and Kate’s account.
They also sought to register Sussex Royal as a global trademark for a range of items and activities, including clothing, stationery, books and teaching materials.
In addition, they have taken steps to set up a new charitable organisation: Sussex Royal, The Foundation of the Duke and Duchess of Sussex.
Following lengthy and complex talks, the Queen and senior officials are believed to have agreed it is no longer tenable for the couple to keep the word ‘royal’ in their ‘branding…It has now been made clear that they will need to ‘re-brand’.
But if they aren’t carrying out official duties and are now seeking other commercial opportunities, they simply cannot be allowed to market themselves as royals.”