The 12 Don’ts of social media marketing for Business

Published by KokoLevel Blog Staff on

As business owner delving into professional social media use for the first time, there are best practices that will make your social media efforts a success for your business…

Social media is an awesome marketing tool that can help to expand your customer base, which translates into leads, conversions and, ultimately, sales.

This is all good news but if used incorrectly, social media can damage a company’s image – which will cost them dearly. With this in mind let’s look at a few of the don’ts of social media marketing so that you can avoid the pitfalls.

1.. Don’t Mix Business and Personal

“One social media ‘do’ is to keep your business and personal social media profiles separate. Most business owners posting business-related content posts and personal posts with the same account, either Facebook, twitter, instagram or Pinterest .

2. Don’t post without proofreading

A post with spelling and grammar errors will make you look very unprofessional and tacky. Someone who cares about their business and customers will always proofread and spell check to deliver the best possible content.

3. Focus on the Customer
“One of the things we don’t do is constantly post on our timeline every minute of every passing day. Customers get annoyed if you overly promote your brand.

4. Don’t push sales

Social media is just that, social. So, apply the 80/20 rule and keep sales to 20%. We are bombarded with sales messages online and wherever we go.

You can keep your customers informed about your products, specials, etc. but don’t make every post about your offerings. There are other facets to your business than sell, sell, sell, so make sure your customers know that.

5.Don’t Forget the Best Times to Post

As a small business owner acclimating to using social media professionally though, follow these guidelines at first. See which days and times work best with your audience.

6. Don’t forget to Separate Business & Personal Accounts

a post to your latest blog content should come from your business page and a video of your kids or birthday party in the backyard should come from your personal page.

7. Don’t stress about numbers

Don’t get caught up in the numbers game. Remember, quality tops quantity! Increasing your brand awareness and social network takes time so be patient.

Concentrate more on delivering thoughtful, inspiring, useful and relevant content to your growing audience.

8. Don’t fail to Complete & Update Your Social Media Profiles

Social media accounts that are only partially completed automatically appear less professional. Take a few minutes to thoughtfully fill out all your profile information – including contact information. Always think of your social media accounts as your digital first impression

9. Don;t Be a Spammer

Whether it’s fake followers, spammy comments, or unsolicited direct messages, social media spam is a massive time sucker, downright annoying, and can even be insidious….. please avoid post duplicate messages.

Moderating may involve replying in the comments or privately messaging the user to provide a warning or to flag inappropriate content. Don’t share Malicious link with the intent to harm, mislead or damage a user or their device.

10. DON’T write in all caps

Yes, this comes across obnoxious. You will leave your customers wondering if you are angry or if they have done something wrong. I’m sure we all agree that this is not the message you are wanting to project to your audience.

Stop with the all caps! Not only are they visually abrupt, but they also communicate that you’re upset (and yelling) about something. No caps should definitely be on your social media etiquette for business checklist.

11. Don’t Ask Too Much of Your Followers

“Don’t set up automated private messages on Twitter thanking people for following you and asking them to do something. Even if you think you’re being transparent or funny by admitting in the message that it’s automated, you are setting a negative first impression with the majority of your new followers.

12. Don’t forget to Links to your website from your profile

Don’t just trust that your customers will see your website URL on your social media profile and click it. With each post you make, hyperlink back to your site.

The page on your site you link back to varies depending on your goals.

With many social media platforms, including Facebook and Instagram, you can always go back and edit your post if you didn’t include a link. if you want to guide customers to your website.

KokoLevel Blog Staff

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