To create and produce the actual advertising message, the decisions with regards to the copy platform ,the appeals and approach to be used, the text, video, image ,illustration and logo type must be addressed in proper way like,advertiser adverting objective , the type of medium to be used , the fact about the product/service and the intended target audience.
The content of your ads is your sales representative’s rhythm and the words must say what exactly you would say in person if you had the opportunity. The structure,the vocabulary and the benefits you offer either persuade or dissuade your potential customers from trading with you.
It is in view of this that this content make effort to bring to the fore ways to make an ad work so as to justify the advertising budge or cost of advertising.
1. Make your trade items relevant to customer
Here you should tell your customer what he or she would gain by buying and consuming your product or service. you can call this self esteem .Make it perfectly clear to the customer what ever it is that will benefit him from the consumption or purchase of your goods or service.
You should shout it! be bold to say this with emphasis.Be audacious and courageous .Do not assume anything and do not take anything for granted .Do not assumed that customers know how wonderful your offer is until you have told them what it will do to satisfy part of their needs.
This is because you do not have the opportunity to dialogue with your potential’s or actual customer and to answer the customer’s queries or objectives thereby helping to reduce the risk of purchase for him or her and helping to close sales.
2, In case of digital ad, use short headlines, clear pictures because it s impressive and eye catching and only then do they induce a reader to go through the entire message.
3. Arouse emotions with your message: You need to motivate your customer to make purchase no matter who he or she is, since we have agreed that the goal of advertising is to move someone or hearer of such message to action, you must in the writing of your message provide that attraction and motivation or push that will lead to sales.
4. Provide the touch of the unique and the unusual: The good copywriter at what others perceive as ordinary and see in it the unusual. He or she is able to give the consumer a moment of uniqueness ,re-freshness and surprise. It is the unexpected that capture the reader or viewer’s attention in the confusion of advertisement message that come his or her way ever moment of the day, For example novelty or uniqueness is added in an ad if a chicken crows ,chirps and barks n a chicken feed message.
5 Set out your Advertising Budget: How much money you have to spend on your campaign will greatly affect the marketing strategies you choose. Your business probably has a set advertising budget for the year, you need to be clear on just how much money you’re willing to spend so you can make wise decisions in the creation and placement of all ad mediums.
6. choose your Advertising medium: advertising medium you place your ad with is a crucial decision, it it going to be website, tv station, newspaper, radio station, magazine, social media or other advertising venue . You’ll need to look at not only the cost of your preferred medium but also whether they reach your target demographic..
It’s also important to test your marketing plan by advertising with multiple mediums and multiple groups of people within the same medium to gauge the success of the campaign. Start small and take out small ads on social media sites to test out whether it’ll work for a larger campaign.
By doing multiple tests, you’ll gain valuable research and data about your audience and what works and what doesn’t in your marketing pitch. Once you have a successful pitch and a site or media channel that works for you, you can then increase your investment to create a larger campaign.
LinkedIn might be a good option if you’re targeting professionals. Facebook might be an option for targeting families