Content marketing plays an important role in all digital marketing campaigns be it SEO, social media, PPC, among others. It is one of the best ways through which you can increase organic traffic and improve ranking in the search result. Quality content also helps reduce bounce rate and as such, creating content that resonates with your target audience is vital.
However, while quality content is essential, considering content length is also important. There are various studies which support the fact that long-form content does well on SERPs compared to short-form content. One of the reasons for this is because long-form content offers detailed information on a particular subject all-in-one-place. This improves customer engagement as well as increases the dwell time, leading to better conversion.
Few examples of long-form content are infographics, guides, eBooks, roundups, among others. Here, visual content (infographic, videos) is deemed highly engaging. Long-form content also offers greater SEO value and can help garner high-authority backlinks. Likewise, it has a higher chance of going viral, thus increasing social shares and improving brand visibility.
With all these benefits that one can obtain from long-form content, it makes much sense to devote a substantial amount of time and efforts into creating it. Thus, if you have been wondering what the ideal content length should be, then here is a well-researched infographic guide answering all your questions. Additionally, this guide also explains how content length affects SEO as well as conversions. Take a look!
However, in most of these studies, you’ll notice that the optimal content length varies – from some stating that the length of blog posts should be 1,800 words to those who support that writing a 2,000+ words blog post is a right choice.
These, however, still doesn’t answer the question as to what is the best length for blog posts or the ideal average content length that one should focus on. As such, to help solve this dilemma, here’s a graph on the comprehensive research that shows the average Content Length of Google’s top 10 organic positions.
Average content length for Page 1 results is around 1,900 words, according to a 2019 study. That’s a lot longer than the 200- or 500-word blog posts most writers or webmasters think is ideal.
Quality content goes beyond just written words. The best content connects thorough research and respectable writing with a user’s interest. as long-form content ranks better in organic search than short content.
Also a great video should be accompanied by well-written text that explains the video, it’s concept and goals, and any other resources that may improve the content to better help the user.
According to searchenginejournal, Your goal should be to supply the best, most useful and optimized version of content for your target audience that matches their intent.Your audience will appreciate it – and your website analytics will reflect that