Every Business owners aims is to increase sales , therefore they are prompt to create awareness through advertising their goods/services. on digital channels, like social media, mobile applications, email, web applications, search engines etc.
We should note that advertising can be classified into a numbers of categories depending on certain factors such as the medium of communication, on the basic of sponsorship, geographical converge and audience etc.
Social signals and testimonials help earn trust from targeted audiences, Digital Marketing makes use of effective strategies that will entice people to take a favourable action of your brand or business intends them to take. Conversion to leads or sales is still initiated and under full control by the visitor.
Gone are the days when business owners still welcome the believe that Digital Marketing is only for the likes of multinationals and large corporations that have the sufficient resources required online marketing campaign.
It can also be done on the basic of functions, the type of products and the kind of demand you are intend to stimulate.
We are going to look at Digital marketing and classification of various Advert that suit your business been small scale, medium or larger scales.
What is Digital Marketing ?
Over the years, loads of stuff has changed especially the way businesses are conducted and the marketing strategies that people employ to market their goods and services.
The advent of the computer and later the Internet and other related technology gave a whole new definition of how things are supposed to be done in our world.
Digital marketing is one of the fruits of the internet cum advancement in technology and for sure it has enabled loads of entrepreneur to launch multi-million Dollars international businesses; businesses with clientele base that cut across geographical boundaries.As a matter of fact, digital marketing is perhaps the only form of marketing that can profile consumers at each and every stage of the consumer decision journey.
Marketing through digital is just the way to go if indeed you want to push out your product and services to the entire global or target geographical location.
Neilpatel defined Digital marketing , as advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
WHY YOU DIGITAL MARKETING ?
Survey by Internet World Statistics shows that over 3.4 billion people have access to the internet, this means almost 50.3% of the people living in the world today have access to internet. Why About 250 million Americans have access to internet.
Over the past 20 years, the internet has completely transformed the way companies market themselves. While some people may not think that online marketing is important for their business, the numbers speak for themselves. The fact remain that there are more than 1 trillion Google searches every year proves that digital marketing should have a place in every company’s marketing budget.
The question to ask yourself is, “How many of these 1 trillion Google searches are relate to your business and/or your product or service?” Digital marketing makes it easy for customer’s to find your Business/Service. That’s where digital marketing like facebook. Google twitter Instagram etc, come to help in promoting your brand.
Whether your company is a multi-national multi-size operation, a mid-size business or a startup, recognizing the impact of digital marketing can have and implementing these strategies will help you attract and retain more customers and increase lead sales.
There are a lot of Lucrative Small Scale Business you can start in Africa with little capital and apply all the marketing strategy that will lead to success .
Online advertisement and web presence has become one of the most important strategies for businesses to promote and communicate their services and products. Now a day’s business and company owners have realized the importance of spreading brand messages through internet medium.
It is a faster way to reach out to potential customers and it also costs less than the traditional advertisement techniques. Marketing is the lifeblood of every business.
In this digital age, increasing sales as well as revenues are tantamount to being able to successfully use available marketing technologies.
Strategic placement of display ads is critical. Placing them on sites that are already enjoying wide patronage of your target market can make the ads relevant, personalized and timely. All these help in creating a successful advertising campaign or increasing the chance of the ads getting noticed, clicked and bought by your targets customers.
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• Targeted online advertisement will save time and generate quick results. In a shorter period of time it will reach out to more global customers.
• With the help online advertisement campaign, the accessibility rate to the customers is 24 hours a day, seven days a week.
• Online advertising reminds users to visit a particular website again and again. Sales will be closed in a matter of seconds if the user is really interested to purchase a particular product.
• Potential customers in a specific geographical location can be targeted with the help of online advertisement. The targeted marketing is useful to attract customers from a particular region.
• Many Businesses promote their identity using Brand image. The customers now recognize famous companies with the help of their logos and branding image.
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• Traceable, Digital marketing help you to measurable results – measuring your online marketing with web analytics like google analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
• Quick changes can be made to your advertising campaigns. You can make necessary changes to advertisement content or images with the use of Content Management System. Therefore, it is really helpful in cutting the cost of reprinting because this process is performed electronically.
• Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency – being passed from user to user and becoming viral.
Digital Advertising can be classified on the basic of the medium used to transmit the message .
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• Classification By offline marketing
This enhanced offline marketing like Radio marketing, television marketing,phone marketing such as bulk sms and calling .electronic billboards, and magazine etc
• Classification By online marketing.
This is any could either be free or paid means used to present an advertisement to the target audience .It does not include words of mouth advertising .
The principal media you can use are Search engine optimization (SEO), Content marketing, Social Media Marketing, Pay-per-click advertising (PPC), Affiliate marketing and Email marketing etc.
Small scale business can make use of digital ad since they offer various price lists. With facebook ads you can advertise as low as $3 why on Google adword you can also advertise as little as $10 compare to magazine , Radio or television ad.
When executing your advert campaign, You should considered this key facts who are your target audience? Geographical location, what age bracket ?, occupation and gender
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Final note: Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the sufficient resources required online marketing campaign. Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the larger company and attract their share of business and generate better revenues .