As a business owner, whether you are running an online business, blog or an e-commerce website,, you need the proper digital advertising thinking to stand a chance in this highly competitive market environment.
In existing Internet generation 80% of clients use internet to investigate possible products before making a purchase.
Since we understand that clients use the internet to discover information about products and services, the significance of developing the methods to attract customers to your website becomes clear.
#1: Get a website: have a solid local search marketing strategy for your business with good SEO worth of links from other websites to your site. By building more authoritative links back to your website.
Try to optimizing your business’s online listings so that you show up in relevant local searches. There’s no better way to put it in your opinion. Because without a website, your business is virtually invisible to those trying to find it online. you can do more by listing your business on Google my business like youtube and Google map.
Make sure your website loads quickly because consumers will abandon your site. And make sure your site is easy to navigate. Don’t forget to add clear calls-to-action that tell the customer what they should do.
#2 :Ask for email addresses sign up : You should set up email address subscription on your website. emails give your business the boost it needs to stand out from the competition, with an email address, you can do many things , you can send them emails about new promotions, new products. You can also use those emails to ask for more online reviews.
#3: Start blogging: Blogging can help you share timely and relevant information with your customers. Think of it as a direct way to communicate with your customers by using keyword research related to your products/service
Blogging can help you dramatically improve your search engine rankings, thus driving more targeted buyer traffic to your business website, products, and services.
Best way to know how to find out exactly what terms people are using to search for your business’s products and services is to make use of tool like Google AdWords Keyword Planner, Google Trends, Keywordtool.io or even search recommendations (when Google tries to help you complete a search) or the “People also search for” box at the bottom of the page to find relevant keywords for your business.
Please note: Search engine optimization works, fine when you have good content that is original and it’s often driven by target content. Go do some keyword research and write good blog posts targeted towards those keywords, then spend as much time to promote it.
#4: Incorporate video into your website.
Video has skyrocketed as a prominent type of content, and it offers some incredible statistics to back up its value as one of the best digital marketing ideas.
Videos on landing pages will boost conversion rates by 80% . Not only will it help you to draw more traffic, but you will also improve engagement with those who come to the website.
Successful videos might focus on products and services offered, including how to get the most out of them. Many customers also appreciate other helpful or interesting information about the industry such as news, product comparisons, or even inside looks at your brand.
#5: Create an Instagram account
Instagram the picture sharing app is still the fastest growing social network, and every business can be visual. It’s where your customers are, especially if you have a younger audience, so be where they are.
#6: Use PPC to target keywords that are difficult to rank
PPC can be an incredible resource for your organic campaigns when used correctly. Use your paid marketing to test keywords for your organic campaigns.
Use a PPC campaign to target these keywords. Analyze the SERP to see what customers making these searches want to see. Then you can design your ad copy to target these keywords and make your ad look appealing to your prospects.
PPC campaigns, work together with the organic team to test the content created. PPC campaigns can drive traffic towards the landing pages created for particular keywords. You can then see how these customers respond to your landing page.
#7: Promote website on social media
Sites like Facebook, Instagram, Twitter, LinkedIn and Pinterest, you need to start thinking of new ways to get your business noticed, and in front of your target audience, using social media.
You can Promote pins on Pinterest, also promote through your facebook business page , instagram , twitter or google business to know which one give you the best RoI for your money.
#8 Pitch a guest post on other blog :
Guest posting give You the benefits of getting in front of your audience as well as likely getting some new links back to your website.
Guest posting help for Brand promotion and increasing credibility.
it also help you Tap into a blog’s traffic source and driving readers back to your own website.
Guest posting help Building relationships with readers from other blogs and communities.
#9 Try Facebook ads:
Facebook ads are where it’s at. Facebook has many ad types that can be used to help you build more local awareness, drive to targeted landing pages and even get you more followers.
No matter your goal, there’s probably a Facebook ad type that will work for you.
#10 Adding your business to Google my business:
By adding your business on google ,it enable customers to fine you easy on Google maps .
With your business firmly placed in Google Maps, your customers can find you easily, and even leave you valuable feedback for using your services, which will help you boost credibility and attract even more customers.
your Google listing, giving you more control over what customers can see about your business before they make a purchase decision.
#11 Interlink social media accounts and your website
Search engines are giving a slight rankings boost to known entities, and this is often done by connecting multiple properties owned by the same business or person to one another. If you’ve ever seen a box on the side of a search result for a branded query and their social media profiles, this is why that is happening. So go link all your profiles together.