Did you receieve this message on your adsense account–Earnings at risk – One or more of your ads.txt files doesn’t contain your AdSense publisher ID. Fix this now to avoid severe impact to your revenue.
The goog news is that Google Support for the Authorized Digital Seller (ads.txt) protocol has been launched for Blogspot/Blogspot blogs and domain. So, you can now manually set up the content material of the ads.txt file on your root area additionally on Blogger settings barring the want of importing any file to Blogger’s root directory.
create and manage an ads.txt files in WordPress? Ads.txt file protects publishers from ad fraud, and it can potentially increase your ad revenue. In this article, we will show you how to easily create and manage ads.txt file in WordPress.
What is Ads.txt
Authorized Digital Seller (abbreviated as Ads.txt) is a list of all companies (and publishers) authorized to sell digital inventory. IAB started this initiative and created a more transparent environment to improve digital advertising standards.
With the help of Ads.txt, buyers have an idea about the authentic inventory sellers to place their bids. Ads.txt file directly goes into the root code of the website and it’s not that easy to manually alter the root code of a website.
Authorized Digital Sellers, or ads.txt is an IAB initiative that helps ensure that your digital ad inventory is only sold through sellers (such as AdSense) who you’ve identified as authorized. Creating your own ads.txt file gives you more control over who’s allowed to sell ads on your site and helps prevent counterfeit inventory from being presented to advertisers.
Google strongly recommend that you use an ads.txt file. It can help buyers identify counterfeit inventory and help you receive more advertiser spend that might have otherwise gone toward that counterfeit inventory.
Ads.txt can be a start for publishers to bring back their ad business on track by regaining control in their hands. Being aware of the prevalent sharp practices in the ad industry, it’s high time for publishers to bring back the true meaning to their inventory.
Important of Ads.txt file
Ad fraud cost millions of dollars in damages to online advertisers and publishers each year. People with malicious intent continuously try to trick ad platforms with domain spoofing, fake clicks, fake impressions, and more.
Ads.txt file improves transparency in online advertisement by allowing publishers to declare who can sell their ad inventory. Here is how it works:
If you are an advertiser and someone tells you that they can display your ad on a particular website, then you can go and checkout that website’s ads.txt file. It will show you if the company you are dealing with has the permission to sell advertising space on that particular website or not.
Since this data is publicly available, it can be crawled, stored, and searched by advertisers, publishers, and resellers.
If you are displaying ads on your website using Google Adsense, DoubleClick, or Ad Exchange, then adding Ads.txt file is recommended.
Many other advertising platform and software also support or require ads.txt file to be declared.
How to Create and Manage Ads.txt Files in WordPress?
1. install and activate the Ads.txt Manager plugin.
On the left panel, click on Settings > Ads.txt to customize the settings.
Place your Ads.txt details and Save the settings.
The plugin provides a simple text area where you can add lines to declare each individual platform or reseller. For example, you can add the following line to declare Google Adsense.
Google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0
Don’t forget to replace pub-0000000000000000 with your own publisher ID.
How To Set Up an ads.txt File On Blogger Manually
- Sign in to Blogger at blogger.com
- In the top left, click the Down arrow Down Arrow .
- Click the blog you want to set up an ads.txt file on.
- On the left, click Settings.
- Under “Settings,” click Search preferences.
- Under “Monetization,” find “Custom ads.txt” and click Edit.
- Click Yes.
- Copy the settings from your third-party monetization provider and paste them in the text box.
- Click Save settings.
Blogger Ads.txt File Set Up for Adsense
If you want to set you your Blogger ads.txt file to publicly declare that Google is authorized to sell your ad inventory, copy and paste the code below in the ads.txt box :