The fastest growing online classifieds marketplace in Nigeria Jiji, – has acquired OLX businesses in Ghana, Kenya, Tanzania, and Uganda, OLX in Nigeria pending certain regulatory approvals, and OLX users in Nigeria will be redirected to Jiji.
All users of OLX Nigeria, OLX Ghana, OLX Kenya, OLX Tanzania, and OLX Uganda’s sell-and-buy classifieds websites will be redirected to Jiji since it allow OLX users in these countries to benefit from Jiji’s market-leading products and services.
OLX closed its business in Nigeria last year February but maintained its online marketplace while laying off workers, as part of the process to consolidate its operations in the country.
The e-commerce industry has been experiencing divestment in the country over the years. Efritin.com closed down in 2017, citing the high cost of doing business as reasons for the exit. Konga, in which Naspers is a major investor, also sold its business to Zinox Group in 2018.
The CEO and co-founder of Jiji , Anton Volyansky, said, “we extend the warmest welcome to OLX’s users to Jiji and look forward to transforming the online retail experience in Africa as the region continues to transform itself economically and technologically. Jiji aims to provide its customers with the safest, most secure and enjoyable online shopping experience possible.”
The deal enables OLX users in these countries to benefit from Jiji’s market-leading products and services that have been ranked number one by Nigerian Android users for shopping.
The Board Director and Co-founder of Jiji, Vladimir Mnogoletniy, commented, “We believe that this transaction is pivotal for Jiji’s business. With this transaction, we plan to build the largest Africa-based classifieds business, creating a new experience for Africa’s fastest-developing countries and their combined population of 300 million. We firmly believe that in the next two to three years, ours will be one of the top 10 classifieds businesses in the world by traffic.”
Jiji is the highest rated app in Nigerian e-commerce with over six million unique active users, and 50,000 professional sellers listing over one million items in a rapidly growing market of 200 million people.