Instagram has now turned into a vital advertising channel for Business to nail it and driving significant sales, regardless of whether you work ecommerce, education, or media and publishing, it pays to build a presence on Instagram.
If your business is already active on Instagram, you’re one step ahead of the game. You may discover, in any case, that you may be forgoing a few key steps in an effective Instagram marketing strategy.
Instagram standout among the various social media and marketing channels out there today, we know it can feel overwhelming for business owners to know which channel they should focus their efforts on that will actually drive sales and show a meaningful ROI.
Build your content to Engage Followers
Every business, no matter its size, industry or location has a wealth of potentially brilliant content to share on Instagram. Whether it’s stories from your employees, culture-focused content or product-led demos, there’s a whole host of opportunities and worthy subjects for your videos and photos.
Perhaps you need a template to announce new opening times for your business? Or maybe you want to push a recipe you’ve shared on your blog? Having a bank of high-resolution photographs of your products could really help get you out of a sticky situation if you ever find yourself low on content for Instagram.
Depending on your niche and audience, Come up with a couple ideas of consistent weekly content you can create for your audience. Is it quick recipes, inspiring credit facilities, or coffee shop thoughts? Just think about something your audience will love checking in on every week and start posting.
Find your target audience
Your content should be tailored toward your target audience – the people that relate to, connect with, or buy from your brand the most.Do your research. Find out your ideal customer’s age, location, stage of life or anything that can help you establish the content you should share via Instagram.
Identifying Your Goals and Objectives
Your marketing objectives should drive the rest of your business’s marketing strategy. Looking to increase your follower count? Your marketing objective might be: Increase follower count by 30% by following new users that could be interested in our product/services and posting more graphic heavy content on our feed.
By getting down to the nitty gritty with your objectives, you can easily monitor if your strategy is working toward accomplishing them.
make use of relevant hashtags, try to go as micro as possible. There’s a good chance you’ll find some ultra-niche hashtags that are teeming with activity from your target audience.Your marketing objective should be well tailored towards you goals
Engage with your audience
Creating an engaged community is crucial.After all, our followers are who make our Internet lives possible — they become our biggest supporters, clients, and oftentimes, friends.
. The best way to create an engaged community is to ask your followers how their day is going. Take a photo of what you’re working on and ask them for their opinions.
Invite people to be a part of your Instagram world by creating a challenge. This will expose your account to a lot of new eyes, help you get to know your audience, and create a little buzz around you and what you’re doing! Be present with those who are taking the time to participate by liking and commenting on their photos whenever possible. This is not only polite, but it also creates a bigger sense of community and it shows you care.
Monitoring what your followers are saying about the photos you post, both positive and negative is a big part of engaging your audience. Thank people for kind comments, or for tagging their friends. Actually respond to comments where people ask you questions about the photo, or about your business.
Reaching a large community is only valuable if you’re also able to create solid engagement. Look beyond follower numbers and hone in on influencers who drive a huge amount of interactions. Partnering with those who are already creating high engagement means that you will be able to be part of a conversation, instead of trying to take one over or start your own from scratch.
Paid and Sponsored Instagram Content
Businesses can promote any published Instagram posts to reach a larger audience, Paying to boost your instagram post and share your content will help you reach even more than just your followers.
Instagram ads are created and managed through Facebook’s Ad Manager, so make sure your business’s Instagram account is properly linked to your business’s Facebook Page.
Use Influencer Marketing
One of the more important aspects of successfully partnering with influencers is choosing people that are the right fit for your brand. Keeping in mind who your audience is, you want to find influencers who have more than just a big following; you want to find the influencers who have the right following.
The best influencers for your Instagram marketing strategy will be the people who resonate with your target audience and drive engagement amongst that community.
When influencers share about your business, it becomes more relatable to your audience. It can be seen as a recommendation from a friend because people trust influencers. They are basically Insta celebrities.