Increasing Business sales is the primary aim of every entrepreneur either large ,Medium and small scale business owner.
Sales are essential for every business to enable it make profits,a strong sales team can make a big difference compare to production. Existing customers should be the first priority when attempting to boost sales at first hand then go for potential customer at long run.
To increase sales trading,every business owner needs an effective, realistic method to drive more sales to help your business grow.
We shall discuss various ways to increase Business sales with perfect Marketing strategies
1.Increase Your Cash Flow/Credit
2 Apply Social Media/Website
3 Re-strategies your existing sales force
4 Understand your customers buying behavior
5.Offer Free Trials
6.Make customers your top priority
1.Increase Your Cash Flow/Credit:
Business owner should get excellent loan /credit facilities with less interest rate,Increase the length of loan repayment,because acquiring customers can be so expensive, you can give deep discounts and bonuses to get the customer to buy something else before they leave. You can cut the price on additional items by 10 percent, 15% or even 30 percent to capture the add-on sale. The extra cash flow you earn is money that you would not have if you let the customer depart. This will increase your customer loyalty also increase referral.
In 2016 as a loan manager with financial institution, i did a survey to know the reasons why business owner go for smart financial move in obtaining loan/credit for business— one of my client “Mr Oscar harry said, each time i get loan from the bank it keep me on my foot in a serious and dedicated move towards my business, also it allow me to get stock at cheaper rate also allow me give out discounts to my existing and potential customer.”oscar said”.
2.Apply Social Media/Website:
Online media will help promote your product or brand in a way that will trigger audience to purchase your products or services.
Using popular sites like Facebook, Twitter and LinkedIn, you need to determine which space is best for connecting and interacting with them.
“Facebook is one of the best arenas for business to consumer sales,” while LinkedIn is the appropriate platform for sales of business-to-business products or services,
“LinkedIn is a more professional networking environment, so this is the right place to connect with people at big corporations that might be interested in your product or service trading can easily be hookup .”
Business owner should also consider using tools like Instagram and Pinterest along with their Facebook strategy to increase visibility and sales.
With recent trend, business owners are getting great results from Instagram since you can use your business hash-tag and quality pictures when promoting your brand.
3. Re-strategies your existing sales force:
Write a sales strategy and examine its results after a 3months Identify your strengths and weaknesses, and build on them. This will assist you with meeting your goals, choose how to best achieve target clients, and track adequacy.
Firstly you have to ask yourself this few questions, Are you moving in the correct way? Are you selling to the right customers? If you haven’t already you should know there is leakage- have it mind that “If your prices are too high, you will turn off potential customers and if they’re too low, customers and potential customers will assume you are selling an inferior product.”
Make sure your prices are right by applying Pareto Principle which states that 20% of your customers deliver 80% of your revenue.
4. Understand your customers buying behavior
Take time out of your busy schedule to learn what motivates your customers /prospects. Take the time to know their needs, challenges, concerns, and fears. Serve them first, and your interests will be served in turn.
As you find out about your customers needs,you are also investing time to better educate your customers to help move them farther down the sales funnel at the same time. People buy because they have some pain, or need. Understand your customer’s need, solve that need, and you’ll have a much better chance of making a sale.
5. Offer Free Trials:
A free trial or walkthrough demonstration shows customers exactly how much time or money they could save from your offering. You’ll want to also provide excellent customer service and training in the trial period to ensure that they use your product and that they get the most out of it.
6. To sum up, Make customers your top priority
It may sound funny but customer always comes first, they are the king for every business. Ensure your customer service is outstanding, all the time. Train your employee and offer after-sales support for customers, as well as recurring deals and offers. This will encourage word-of-mouth recommendations, also Make sure your sales and marketing teams have the tools they need to close the deal.