Meet 7-year-old Ryan ToysReview who earns $22 million to becomes highest paid YouTuber of 2018
A seven-year-old boy who has Yotube channel of a total of 17,298,646 subscribers, Ryan ToysReview, an American kid top the highest paid YouTuber of 2018 .
The young business mogul who loves Lego, trains, cars, Disney plays with and reviews toys on YouTube has earned a staggering $22 million in 2018 alone.
He beat top YouTubers such as Logan Paul, Felix Kjellberg (PewDiePie fame) and Markiplier.
In the videos, the seven-year-old is seen excitedly building Legos, playing with new newly-launched toys or making wishes. Most of his followers are his age-group peers, the primary school goers.
The young boy, whose last name and location within the US haven’t been made public to protect his privacy, jumped from eighth place last year to number one this year.
Ryan’s earnings, which do not include tax or fees charged by agents or lawyers, have doubled compared with the previous year when he was placed in eighth place after bringing in $11 million (£8 million) in revenue between 2016 and 2017.
His channel was set up by his parents when he was just four, in March 2015, and Forbes reports that all but $1million (£700k) of the $22 million total is generated by advertising shown before videos, with the rest coming from sponsored posts.
According to his mother, Ryan was once an avid watcher of toy reviews, especially ones that focused on Thomas the Tank Engine, before he asked to start his own channel.
‘One day, he asked me, “How come I’m not on YouTube when all the other kids are?” So we just decided—yeah, we can do that,’ his mom, who preferred to remain anonymous, told TubeFilter in 2016.
‘Then, we took him to the store to get his very first toy—I think it was a Lego train set—and it all started from there.’
So far, his videos have a total of 26 billion views. In his most popular videos, he’s seen opening up giant eggs to find toys from Disney’s Cars and Paw Patrol.
There are also several subsidiary channels run by his family including Ryan’s Family Review, Gus the Gummy Gator and Combo Panda.
According to Forbes, about $21 million of the channel’s earning came from pre-roll advertising on his channels Ryan ToysReview and Ryan’s Family Review. The remaining $1 million from sponsored posts.
As he is still a child, 15% of Ryan’s earnings are put into a bank account that he can access when he has grown up.
His younger identical twin sisters Emma and Kate have also previously featured in his videos spin-off channel called Ryan’s Family Review which is one of six of the extra channel’s Ryan is a part of.
His mother and father have also staged other types of videos, such as several food challenges and a recent vlog filmed when the family went shopping for Ryan’s own toy collection in Walmart.
The 10 Richest YouTubers of 2018:
1. Ryan ToysReview – $22 million (£17 million)
2. Jake Paul – $21.5 million (£16.8 million)
3. Coby and Cory Cotton, Garrett Hilbert, Cody Jones and Tyler Toney – Dude Perfect – £20 million (£15 million)
4. DanTDM – $18.5 million (£14.5 million)
5. Jeffree Star ,the makeup artist, famous since the Myspace era – $18 million (£14 million)
6. Markiplier – $17.5 million (£13.7 million)
7. Vanoss Gaming – $17 million (£13 million)
8. Jacksepticeye – $16 million (£12.5 million)
9. PewDiePie – $15.5 million (£12 million)
10. Logan Paul – $14.5 million (£11 million)