How to apply internet marketing strategy to boost online business sales “ROI”
Internet Marketing is a unique strategy to boost online sales if any businesses owner intend to improve rate of return or Return on Investment. Getting a business found online is as simple as a single click now.
Alot of SEO master are saying “Content is king” effective content marketing practices, will Increasing online sales if apply properly.– the primary goal of every businesses, large and small scale is to increase ROI.
Content is absolutely essential, and I believe only few people understand why it is important. “Content is really not just words that we write in order to improve our search rankings,content is everything that communicates a specific message to customers.
The goal of marketing is to connect your business’ value to the right customer at the right time. The goal of online marketing is to connect your business’ value to the right customer base.
How to use INTERNET marketing effectively
In modern day marketing it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic. because nothing influences people more than a recommendation from a trusted friend.
As entrepreneur what should come to mind is advancing sales increase and profit margin when using online media . Firstly every business owner should have a Facebook, Twitter, Google Adword,pinterest, Instagram and LinkedIn presence, they are mostly used by professionals and business companies. However, you should do further research and see which social channels fit your niche best.
1.Facebook/Instagram Ads; advertising on Facebook is reasonable and successful approach to market audience, the good news is that you can even advertise for as low as $3.
Creating Facebook ads is very easy. You simply require a decent post tittle, a bit of descriptive copy, one image, and a link to your website where you show case your products and services.
The Facebook Ads Manager makes it fairly easy to run and check multiple ad sets, permitting you to hone in on a winning formula and reach profitableness without having advanced technical experience.
If you run a business that has a strong visual component, it might be worth trying out Instagram Ads. Instagram Ads benefit from the same data base and targeting options, while allowing you to connect with an audience that is better primed for visual sales.
2. Content Marketing Strategy: Internet marketing strategy must start with a purpose. Generally, you should be looking for ways to improve your Website traffic,Email list ,Improve brand awareness and reputation and Engage with clients and customers, bu doing this you should make sure that your business profile is aligned together with your company’s purpose once developing an expert social profile on every of the social networks.
You should write contents that are user-friendly, easy to understand and mostly, they are very practical and useful with the ongoing trend.Ensure to do your best to grow your followers to higher organic reach, meaning that you’ll receive consistent, free traffic whenever you post a new update.
3 Use Google My Business: Google My Business combines all of your totally different Google platforms into one central place, which includes your Google+ profile, Google Maps profile, your Google reviews, access to data on Google Analytics and Google Insights, and more.
Google My Business gives your business credibility and visibility. if you run a local business, it should be your 1st priority list.
4. SEO, Social Media Marketing and ROI: the importance of seo in social media advertising is quite evident. whether it is blogging, facebook, twitter or youtube the whole lot desires to be search engine friendly. Your business and your brand need to stay on top of the search engines. Hence, never forget SEO if you want an increase in your ROI.
Opportunities in social media marketing seem boundless; the best do not seek to disrupt conversations but to integrate — to add something useful and compelling. Good content isn’t about good storytelling. It’s about telling a true story well.therefore, Content is king, but marketing is queen, and runs the household for your business.
5. Google Adwords: There are more than 4,000,000 search keyword queries on google each minutes. no other advertising approach has the potential to get your business before that many pairs of eyes. Google Adwords is sort of the leader in online marketing channels. It’s been around a long time. It’s competitive. It’s expensive. And if you know what you’re doing, it can work very, very well for you.
Despite being a paid channel, Adwords’ goal is still to deliver relevant search results to users, and as a result, it will be less expensive for you when you are utilizing proper on-page SEO.
Google assigns a quality score to your ad, which is dependent on CTR (Click Through Rate), relevance and the landing page your ad sends traffic to. This quality score factors into the bid rate you will need to get an ad displayed, with higher scores lowering the bid cost.
6. Content Marketing: Unlike paid advertising, content marketing focuses more on long-term results. The initial payoff tends to be low, but the long-term, sustainable growth in visitors, leads, and customers can single-handedly carry a business.
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and drive profitable customer action.
Content is not limited to blog posts. It includes videos, podcasts, online courses, and a host of other mediums in which people consume information.
If you are considering this strategy for your own business, make sure you have the time and capital needed to get going with no initial ROI with Quality content,Relevant topics
Optimized for SEO, Optimized for readers, Consistent content creation & promotion on social media.
7. Email Marketing: Email marketing funnels begin with a “lead magnet”. This is something compelling you offer your website visitors in exchange for their email address. Possible options include a free digital download, a free service trial.
Most of the people who visit your site will not buy from you immediately. Capturing contact info for additional marketing and “lead nurturing” is the best way to sell in 2018, and email remains the highest converting channel for interacting with leads.
In terms of branding and establishing yourself as an authority, few things are more impactful than being a speaker at popular events in your niche.
While invitations to speak at larger events are often extended as a result of accomplishments or visible influence, you can also work your way into these opportunities by becoming a talented speaker and delivering great talks at smaller events.
8 . Webinars are often used as lead magnets for email marketing and the right topic can drive a large batch of new subscribers to your list. It can also be used to build credibility with your current subscribers.
Webinars can also be recorded and used as standalone products or even a series of products. They are a great medium for both live and recorded training.
A webinar is essentially a seminar that takes place online. It can be in the form of a presentation, demonstration or discussion.
Webinars tend to be more engaging than simple videos, even if they are used in exactly the same way. The actual start time and live Q&A tends to make people feel like they are receiving significantly more value than if they were watching a video with the exact same information.
8 Social Media: Word of Mouth: internet marketing often works wonders when used, keeping in mind this particular rule. Let the followers participate and they will act as a word of mouth for your business. If big organizations like Jumia can use this strategy, even small businesses’ social media can benefit from the same strategy.
9: Youtube: A great YouTube video marketing Strategy can quickly grow your business online and how will you ensure that you are using a right platform or a right approach to showcase your targeted audience your content in a better way.
YouTube is a search engine. When a user searches keywords, they get results based on those queries. So the same SEO rules apply. You shouldn’t just care about rank, but also the click-through rate, too. youtube videos become more important to your internet marketing strategy, creating a YouTube channel seems an obvious necessity. However, most businesses don’t know how to properly leverage their YouTube channel to drive traffic, generate leads, and increase sales.
Your YouTube Channel should offer the same level of engagement, if not more. By providing the right types of content and optimizing your channel for the right keywords, you will grow the subscribers to your channel, increasing comments and likes.
Everything you post online should have search engine optimization (SEO) in mind. That’s why your keyword research is so important. As mentioned, YouTube is the second largest search engine in the world and is owned by the largest. Use the same SEO best practices for your YouTube channel as you do for your blog.