Juventus have sold $60 million worth of Cristiano Ronaldo jerseys 520,000 piece ‘7’ jerseys in just 24 hours
Italy yahoo reports that the official Ronaldo jerseys which cost about $120, has raked in $62.4 million in total revenue almost half his transfer fee paid to his former club.
Ronaldo left Real Madrid for Juventus in a $129.3 million deal last week, but the Italian club will not get the bulk of the transfer fee from shirt sales alone as, typically, clubs only receive 10-15% of the revenue the kit manufacturer generates (in this case Adidas). It is therefore likely that Juventus will only see $6 million to $9 million of this money.
Juventus shares popped almost 40%. The club also witnessed a massive social media boost as its channels gained over 1.5 million new followers in a single day. Speaking of his transfer, Ronaldo said that he hopes to “take Juventus to an even higher level”. He also said he “wanted to leave his mark on the history of Juventus.”
“I’m still very young and I always liked the challenges, from Sporting to Manchester (United), to Real (Madrid) and now Juventus.
“It was a well thought-out decision. It is the best club in Italy. It has an outstanding manager (Massimiliano Allegri) and coaches so it was not a difficult decision to take.
“I am very ambitious and I like new challenges. I hope everything will go very well. Luck always helps but you have to look for it.” The Portuguese and five-time Ballon d’Or winner, 33, said.
Many young fans who came out to greet their new hero were already wearing Juventus shirts emblazoned with “Ronaldo” and the number 7.
Others wore t-shirts with the message “Bem-vindo” – “welcome” in Portuguese – which 5,000 shopkeepers put up posters ahead of Ronaldo’s arrival.
One local ice-cream parlour has even created a “CR7” cone, featuring a Portuguese cherry liquor and chocolate shavings.