7 Types of Visual Content to Use in Your Marketing Campaigns

On the off chance that you are going to set out on a content marketing campaign, you have to know precisely what will invigorate online development and commitment. Content based substance is continually going to be a necessary piece of promoting, yet to extremely separate yourself in the advanced time, visual content must assume a vital part in the greater part of your efforts.

When you consider that 70% of people are visual students, 95% of information that goes to the mind is visual, and introductions with visual assistants are 43% more convincing, it bodes well to utilize content composes which people have an inborn mental reverberation with.

We don’t need to tell you that great visuals make for great marketing. Why are visuals so important? Because 90% of information that comes to the brain is visual and 40% of people learn better with visuals than plain text.

Consistently, we see a lot of new content being delivered by marketers and brands. This implies whatever you make will have a considerable measure of rivalry. In the event that there’s one thing you can do to fundamentally enhance the odds of your content emerging, it’s depending on visuals. Various research have demonstrated to us that posts including visual content are significantly more prevalent and get more offers or likes. Here are seven sorts of visual content you should use for your marketing campaigns.

 

1. Infographics are an excellent tool for drawing upon all of your complex data and statistics and collating them into a compelling, easily intelligible visual display. Accompanied by diligent promotional endeavors (including networking with key influencers, landing page optimization and social media), infographics can become an integral part of your content marketing strategy.

Infographics make it easy to share complex information in just seconds, which is what you need to do to grab people’s attention. So, if you have data to back up your claims, along with additional visuals to incorporate, an infographic might do the trick.

Bloggers tend to love a good infographic, so if you promote yours effectively, it’s highly likely that it will be circulated throughout the blogosphere as well as on social media platforms. More shares means more publicity for your brand, especially if it achieves the highly adorned “viral” status. When you share your infographic via social media, it’s best to include a thumbnail image as well as a hyperlink to your site where the full image is hosted. This enables you to bypass any size restrictions on social media platforms and bring more traffic (and inbound links) to your site.

2. Images

When you split up a body of text with some compelling images, people are more inclined to finish reading what you’ve written (provided that the images are high quality and contextually relevant). Marketer Jeff Bullas cites that articles with images get 94% more views than those without. Due to the oversaturation of digital content and the increased adoption of mobile internet access, attention spans are shorter than ever, which makes content presented in the form of big blocks of text very off-putting.

Images should also be of high quality and always relevant to the topic. Studies show that visuals which play a purely decorative role are simply ignored by users.

Use original images to add a personal touch to your visual campaign. Stock photos are alright, but only as long as you make sure that they’re of high quality and don’t scream the fact that they’re stock photos. Before publishing content with images which aren’t yours, take extra care to ensure that you’re using them legally.

There are multiple great websites you can use now to find free stock images. Try Upsplash or Pexels for a great selection of pics you are free to use!

3.Videos

Videos are all the rage right now in marketing. They’re lighter than ever and a perfect format to present solutions that products or services can offer. There are many affordable and easy tools on the market to help you create stunning videos to accompany campaigns.

videos are incredibly useful for presenting common problems and then showing the solutions that your product can offer. While there are much cheaper types of visual content available, a great video serves as extra clout for your campaign by demonstrating that you’re prepared to go the extra mile for quality. One study showed that including a video on a landing page increased conversions by 86%.

People spend more time on websites that contain videos and they help you build trust with your audience, so they are a great investment.

video is of the highest caliber, as it can become the chief representation of your brand in the digital realm.

4. Presentations

Presentations have left the boardroom and are now more popular than ever! There are a ton of amazing online presentation tools that help you build slick, professional slide decks. Gone are the days of static bulleted lists. Today’s presentations are interactive, available from any device, and fun to share. Presentations are similar to infographics, with their focus on design and color, but they offer more depth and greater scope.

Source
presentation is likely to include a lot of information, it’s crucial to remain consistent with things like fonts, borders and colours. Just like with any form of content, proofreading for spelling and grammar mistakes is paramount. As with infographics, always keep your sources as reputable as possible (citing wikipedia.org is far from ideal). Instead, look at who Wikipedia sources, and see if they’re reputable.

Presentations should be visually consistent. Elements such as fonts, borders, and colors need to match. Take extra care when adding text captions. Users do read them, so avoid misspellings or grammar mistakes. And keep your data sources reputable.

Create an inspiring presentation and your content might become part of the Slideshare homepage as one of the Slideshares of the Day or featured in the Trending in Your Network section. These are both amazing opportunities for boosting your traffic.

5. Screenshots

screenshot, provide your audience with a glimpse into the inner workings of your product or service. You can show what services and functions you offer from a direct perspective, and you can even combine your screenshot with some marketing copy or a testimonial to boost your credibility.

screen captures, are the best visual tool to help offer instruction and guidance.

They are particularly useful if the product or service you are offering is technical in nature.

People appreciate screenshots when they are learning how to navigate a new program or use an application. Most computers and mobile devices have a screen capture shortcut. Or, you can use awesome online tools like Skitch

Many blogs offering guest post opportunities ask authors to provide screenshots and high-quality images to accompany their posts. A how-to guide without useful screenshots will never be as interesting or instructive as one which visually shows every step of the process.

Screenshots are easy to create and can be of great help in presenting your solution. You can modify them to be even more instructive by adding arrows, underlining content or marking it in visible circles or squares.

6. Visualizations

It’s no secret that we love data visualizations. Charts, graphs, and maps bring data to life in an engaging way. Plus, people are more likely to retain your message. Articles that contain charts and infographics show significantly higher reader engagement

This is where data visualization techniques come in. Tables, charts, and graphs will all make your posts more attractive and readable, helping you to communicate a stronger message to your audience. Such images are also highly shareable on social networks like Pinterest and posts based on data visualizations generally drive high traffic.

7. Quotes + Memes

Creating memes is a perfect plan if you’d like your brand to stand out and forge a meaningful connection with consumers, especially if they’re younger and appreciate good humor. Memes won’t be appropriate for every niche and in some cases simply won’t bring any engagement to your audience at all. Memes are great, however, if what you’re looking for is content that would allow you to poke fun at your sector or industry

Creating your own meme is a great way to evoke positive emotions and set yourself apart from your competitors. Firstly, you must determine if memes are appropriate for your niche and whether or not they will gain actual engagement with your audience. If your brand resonates with a younger demographic, then you have your answer! Another unique benefit of memes is that they allow you to create in-jokes about your industry, which is a great way to make people laugh and build a community around your brand.

Do you have any great quotes you want to share with your audience? Maybe a stellar user review or case study showcasing your brand in a good light? Maybe you have some crafty funny meme you’d like to add to your next blog post or email. Quotes and memes make you relatable and help people remember you! Design tools like Canva make it easy to make your own.

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