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Reasons why social media marketing could be right for your business

There are over 3 billion internet users—and over 2 billion of them have active social media accounts.the industry is bound to become bigger in the coming years. It’s booming like never, With such amazing growth, every business today needs to leverage proper social media channels in the best possible way.

50 percent of small and medium scales business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses, while the rest 50 per cent are left out And if you are still standing on the social sidelines, there’s never been a better time to get started.

It’s Better you start Showing people what your brand’s personality and what you stand for is one of the best ways to connect with your target audience. Social media gives you the perfect platform to do it. Through the content you share, the way you interact with your audience and your overall presence, you can showcase exactly what your brand is all about.

With more and more people joining social media sites and using them regularly, the social media industry is bound to become bigger in the coming years.

Social media advertising may be the new king on the block, but it’s growing faster than imagined. Take Facebook Ads for example. Even though the social network launched ads in 2005, it managed to reach 9.16B in ad revenue in the first quarter in 2017. This just goes on to show that social advertising is here to stay — for a long, long time.

Why social media marketing could be right for your business.

Improve Sales

Social media has proven to be a very effective tool for sales team. In fact, 74% of sales professionals reported closing at least one deal in 2017 as a direct result of using social media.

B2B companies can utilize networks like LinkedIn to reach out to decision makers directly and get the conversation started. B2C companies can use Twitter to answer questions from people who are on the cusp of buying from you and just need a slight nudge to get them to convert.

Instead of forcing people to call and sit on hold for 30 minutes or more, consumers have grown accustom to heading to social media when they need a quicker response.

Lower ad costs:

When compared to traditional advertising methods such as print media, TV and radio advertising, social ads are not only dependable, but also cheaper. What’s more, you’re allowed to engage on various social media channels for free before scaling with paid ads. You’re free to grow on your own, at your own pace.

Social media defies age barriers

. A 2015 Pew Research Center study found that 65 percent of US adults are using social networks.

Between 2005 and 2018, usage among ages 30-49 has increased by 69 points from 8 percent to 77 percent. So, no matter how young or old your target audience may be, chances are most of them are already logging on and waiting for you to get started.

Generate higher converting leads

Social media increases sales and customer retention through regular interaction and timely customer service. In the 2015 Sales Best Practices Study from research institute MHI Global, world-class companies rated social media as the most effective way to identify key decision makers and new business opportunities. In the State of Social Selling in 2015, nearly 75 percent of companies that engaged in selling on social media reported an increase in sales in 12 months.

Boost Brand Awareness

Social media proves to be a powerful tool when it comes to growing your brand awareness. There are businesses who dismiss it as a way to build a brand, but by doing that, they’re leaving an open ground for competitors. On the other hand, many reputable chief marketing officers agree that social media has a definite impact on brand awareness.

Satisfy Your Customers

Losing a customer is hard, and gaining a new one is harder. But retaining an existing customer is 10 times easier. Which is why customer satisfaction should be your topmost priority.

By using social media to connect with your customers, you have the opportunity monitor what they want, the problems they’re facing and how you could serve them.

In order to truly satisfy your customers and make their life easier, you need to offer them customer service that is more personalized and effective. And social media helps you do just that.

Customers these days know that social media is a lot more approachable and friendly than a call center executive, thousands of miles away, who has a hard time resolving your problem. In other words, customers want superior service without the hassle.

Brand Authority

Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service

Engage People at Events

Have you considered using social media as a part of your event marketing efforts?

If your company sponsors or attends conferences, festivals or other events throughout the year, look for ways to integrate social media. A simple and easy way to get started is to use hashtags associated with a specific event.

Gain Marketplace Insights

One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles,, you can see customer’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence.

Using social media as a complementary research tool can help gain information that will aid you in understanding your industry. Once you gain a large following, you can use additional tools to analyze the demographics of your consumers. Another insightful aspect of social media marketing is the ability to segment your content syndication lists based on topic, and identify which types of content generate the most impressions. These tools give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.

Build Brand Equity

Getting someone to go from a prospect to a customer isn’t always as simple and straight forward as getting them to discover your brand and then make a purchase.

Instead, you need to earn their trust by initially providing your brand’s value for free. Whether it’s through blogging, free guides or other resources that educate or entertain consumers, you need to build equity with prospects.

Social media eases the process because you can consistently share free and valuable content across all your profiles and earn trust over time.

Boost Customer Engagement

If you’re not engaging with your customers, you run the risk of losing them. According to a report from Gartner, churn can increase by up to 15% if you fail to respond to customers on social media.

Struggling to interact with your audience? We wrote an entire guide on how to increase social media engagement.

Open and faster Communication

Don’t overlook the “social” part of social media. The beauty of social media is it provides a two-way form of communication. Instead of just shouting your message to your audience, you can communicate back and forth between each other.

We’ve seen several new features from Twitter, Facebook and Instagram over the past couple years to prioritize social customer care. And at Sprout, we’ve added Twitter Feedback, Instagram Contact View and other features designed to make communicating with your audience easier and more efficient.

Increase Website Traffic

According to data from Shareaholic, social media drives 31% of website traffic. Considering the amount of content that passes through sites like Twitter and Facebook, that shouldn’t come as much of a surprise.

Your brand can capitalize on this by occasionally sharing helpful and relevant content from your website. If you’re not sure what type of content to create or share, check out our guide: How to Write a Blog Post Your Audience Can’t Resist Sharing.

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